Project: Hliđarfjall Ski Resort, Iceland
- Highest vertical in Iceland – 755 meters
- Part of a regional tourism strategy to triple annual visitation, and transition the ski area “from City Park to Mountain Destination”
- Business model focused on mountain expansion and improved guest services, as well as adding overnight accommodations and summer attractions
- Terrain expanded from 200 to 500 hectares
Project Description
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The strategic master plan for Hliđarfjall provides a guide for the transformation of the city-owned and operated ski area into a year-round mountain destination. Situated in the northern city of Akureyri, the master plan increases the extent of the ski area, as well as adds four-season attractions to position Hliđarfjall to capture destination skier visitation from the UK and Scandinavia, as well as summer visitors that arrive on the many cruise ships that come into the city’s port every summer.
A new gondola will allow skiers access to significant expansion terrain, and in the summer will take guests to the top of the mountain, affording spectacular views of Akureyri, the fjords, and the surrounding mountains and snow fields. On-mountain accommodations will allow destination visitors the ski in/ski out convenience of staying at the resort.
