Brad Potter

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Brad is an experienced and passionate community and outdoor recreation planner, dedicated to creating vibrant, well-designed public spaces that enrich lives and foster a sense of belonging within communities and the natural environment. With a diverse background in planning and a deep appreciation for the outdoors, his commitment to promoting recreation, wellness, and social cohesion is evident. Brad’s enduring passion lies in protecting and enhancing the unique qualities of regions for future generations.


Brad joined the SE team in the summer of 2023, bringing with him a strong background in the public sector as a planner and GIS analyst for parks and open spaces departments around the four-corners region. During this time, he specialized the conservation of ecological systems and urban spaces, striking a balance between developing recreational opportunities and safeguarding the environment.

Brad earned a Master’s in City & Metropolitan Planning from the University of Utah, along with a BA degree in Environmental Studies and a GIS Certificate from Fort Lewis College in Durango, Colorado.

Areas of Expertise

  • Park & Open Space Planning
  • Recreation Planning & Management
  • GIS & Spatial Analysis
  • Community Engagement
Outside the Office
Brad spends his free time mountain biking, backcountry skiing, climbing, and intentionally getting lost in the wilderness. It’s no surprise that Brad is an avid collector of maps, as they are displayed across his walls as one-of-a-kind art. When Brad is not adventuring outside with his trusty four-legged companion, Mesa, he is tending to his worm compost and many house plants. The outdoors is Brad’s safe haven, and he loves sharing his genuine curiosity and passion on the open trail.