George’s unparalleled commitment to assisting clients achieve their business goals through the development of sound financial and operational strategies is one of SE Group’s best assets. He combines his broad knowledge of the resort industry with a deep understanding of current economic trends to present analyses that connect strategic and financial plans to existing operations—providing operators an array of potential outcomes as a resort moves through implementation.
George has 20 years of financial and operational knowledge having served as the finance director for two large ski resorts, in addition to public accounting and project management.
George’s role at SE Group is multi-faceted—contributing to financial feasibility studies and strategic business plans for clients, while concurrently ensuring the financial well-being of our organization and reporting systems as part of the company’s Leadership Team and as the Chief Financial Officer.
George holds a Bachelor of Business Administration – Accounting from the University of New Mexico and an Associate Arts Degree from Wenatchee Valley College. George has also completed a Certificate Program in Commercial Real Estate from the University of Washington.
Outside the Office
A Pacific Northwest native, George headed into the Cascade mountains to ski at age 13, which began lifelong passion for the sport. George loves to ski in any weather as his favorite snow condition is white! Off the mountains he is avid cyclist, fledgling salmon fishermen, and a perpetual novice golfer. With kids out of the house, he and his wife enjoy trips to Hawaii—spending most of their time snorkeling or looking for a new cove to explore.